Language elements in print:
colour
layout
headline
images
language use
typography
Online:
web pagelayout
functionality
same as print
DENOTATION- Literal meaning
CONNOTATION- associations of the denotation
SIGN- Any unit for language that designates an object or phenomenon. It consists of a signifier and its meaning.
ANCHORAGE-Use of language to ‘anchor’ the meaning of an image to suit the producer.
SEMIOTICS- Combining elements to create meaning
TYPEFACE- A family of fonts. “arial” “times new roman”
MASTHEAD-Title of a printed publication
SKYLINE-A line of text above the masthead promoting a newspaper
FORMAL LANGUAGE REGISTER- Language used in formal situations
INFORMAL LANGUAGE REGISTER- Language used in informal situations
Masthead is written in a serif gothic typeface which suggests "solidity and reliability"
Coverline is in Serif also (hard news)
Secondary coverlines written in sans serif (usually soft news)
Representation "duchess sparkles". Women/Duchesses should be glamorousTabloid so focuses a lot on gossip rather than politics
GENERIC CONVENTIONS
Tabloid
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Broadsheet
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Softer news
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Harder news
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Less formal language register
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More formal register
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Both mastheads in sans-serif often white on red
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Traditional mastheads in serif fonts, often black on white
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headlines in bold, capitalised, sans-serifs fonts
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Headlines in serif fonts capitalised as in a sentence
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Pages dominated by headlines and images
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Pages dominated by copy
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addresses a more down market audience
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address a more unmarked audience
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Often news as entertainment
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offers news as information
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Mostly focusing on hard news although a few soft news aspects
IDEOLOGY
Meghan section- Sexism/patriachy
"Sparkles" suggests she must be elegant and glamorous. Different language would be used if male
Brexit- Nationalism
"Wrecker suggests that JC is trying to destroy brexit and destroy britain also. The headline is caring for the concerns of this country
Brexit- Demo
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