Economic Factors of Disney

The significance of economic factors, including commercial and not-for-profit public funding, to media industries and their products.

Curran and Seaton

Power of Media Industry:  In considering media industry and the consolidation into larger companies please  write a response to the following statements. 

The media is controlled by a small number of companies primarily driven by logic of profit and power.

90% of the media in the world are controlled by 5-6 media giants. They make reboots that they know will create profit. They buy large movie franchises like Marvel and Star Wars

Creativity, variety and quality in the media is limited by the amount of companies and products.

Few companies so there will be a lot of similarities. Trying to keep the creativity broad so it appeals to a lot more of the audience than just a segment. Superhero films are very saturated at the moment so most films in cinemas are superhero films

More socially diverse ownership will result in more varied media productions.

Targets more audiences. Larger variety and more creativity within production

Get out- Blumhouse production known for low budget horror films. diverse cast

VS

Black Panther 

You will discuss how the Disney organisation (maintained/grew its market share) for both the 1967 and 2016 films.

The fact that the jungle book is a family friendly film helps Disney to target a larger audience of families. This also helped the reboot as it targeted the newer generation of children as well as the families from the 1967 generation. They also raised the production value for the 2016 film making it a lot more immersive and attracting a large audience. The reboots allow for the company to make films that are guaranteed to make them a large profit, these could be seen as "safe bets". 

BLOCKBUSTERS

Celebrity endorsement

smart marketing

SFX

Big budget

Maintaining audiences

In August, Mr. Favreau bounded onto a 7,800-seat arena at a Disney fan convention in Anaheim, Calif., and showed sneak-peek footage from his film. He hobnobbed with three “Jungle Book” stars on stage, including Neel Sethi, who plays the man-cub Mowgli. Thousands of movie posters were handed out.

Cross promotion- eg McDonalds toys

Virgin made a computer game for the jungle book

Disney rolled out an action-oriented trailer during the Super Bowl to target men

Theme parks exclusives

Reaching out to Hispanic audiences

Film content can be consumed by audiences in a variety of ways and locations 

cinema, 

home entertainment

On the move (in flight entertainment, etc.)

Institutions need to provide films increasingly in digital format

Because film consumption is moving away from cinema towards Home entertainment via Blu-ray, streaming

Sites like Netflix, Amazon Prime, Hulu and even youtube allow you to watch Films instantly from your Phone, Smart TV, Computers and Tablets. This is a modern way of consuming films as opposed to having to go to the cinema to watch them. If Disney fails to keep up with the digital age they will soon be in trouble as they wont make as much money as they can.

Increases the risk of Piracy

Easier to download/screen record films if they are all online. Video sharing sites actually make it easier for people to upload these films for their own monetary gain.

 

Large institutions (Big 6) offering cinematic experience in large screen (iMax) format, followed by digital release as DVD, Blu-ray, streaming

This is so that the films can have what is reffered to as a "second life". While the film is only in cinemas they are exclusive and those that really do want to watch the film they will pay to watch it in the cinema and then it will be streamed or watched on DVD by people that were not too interested or loved it so much they wanted to watch it again.

IMAX and 3D make piracy obsolete 

Disney actively growing its business to fend of streaming services such as NETFLIX

Netflix is killing their system as it allows people to watch films with ease rather than having to buy DVDs.

Disney actively trying to make its own streaming service through the acquisition of FOX review the following link and summarise why it is a smart move for Disney to grow:  why would disney buy fox? https://www.vox.com/culture/2017/12/14/16764472/disney-fox-deal-merger

Money

Power

Compete with Netflix