Heaven from WilsonJokonya
Thursday, 18 October 2018
Theoretical framework
Theoretical framework
Learners will develop their understanding
of the media through the consistent application of the four areas of the
theoretical framework:
L•media
language: how
the media through their forms, codes, conventions and techniques communicate
meanings
I•media
industries: how
the media industries’ processes of production, distribution and circulation
affect media forms and platforms
A•media
audiences: how
media forms target, reach and address audiences, how audiences interpret and
respond to them and how members of audiences become producers themselves.
R•media representations how the media portray events, issues, individuals and social groups
Designated videos
Emily Sande
– Heaven
feature their respective artist(s) and
are a mixture of performance and narrative, and raise a number of similar
representational issues surrounding ‘street life’.
Emily Sande – Heaven
Radiohead - Burn The Witch
does not feature the artist(s)
but
celebrates the
power of narrative and signification and a postmodern emphasis on intertextuality. The
video
contrasts clearly
with the representations featured in Heaven
Radiohead - Burn The Witch
OCR Spec:
Learners
should investigate how the elements of the theoretical framework for media
language are used to construct representations that appeal to particular audiences,
including a consideration of the influence of historical, social and cultural
contexts.
Consideration should be made of media language elements
specific to music videos such as camera shots, angles, lighting, settings,
locations, costumes, props, makeup, editing and sound as appropriate
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